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Serta® changed the memory foam category forever with the iComfort® Sleep System, which features the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport® gel. This revolutionary sleep system has helped people get the comfort they needed without the potential negatives associated with traditional memory foam sleep systems. In fact, 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: Gfk Buyer Satisfaction Survey, 2012)

Now, you can choose one of our original iComfort mattresses, made with Cool Action™ gel memory foam for enhanced cooling comfort and extra support where you need it most. Or, you can choose one of our all-new iComfort Directions™ mattresses, featuring 4 new and exclusive technologies designed to balance comfort, support and temperature regulation.

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